Director · CinematographerJamaica → Worldwide
Vaxzein — Gad From the South

Visual worlds built from the Caribbean outward.

Directed
by Promaxx

A director's archive

Raw energy.
Precise frames.
Real stories.

From concept

Through final cut

01 / Artist Worlds

Artist
Worlds.

The artist. The visual world. The finished film. Explore each project for its story and production credits.

Gad From the South

Vaxzein

Artist Worlds / Finished film

Music Video
2026

Project details ↗

All Inclusive

Inpha Reblitive

Artist Worlds / Finished film

Music Video
2026

Project details ↗

Gyal A So Yuh Tan

Ganggoolie & Di Genius

Artist Worlds / Finished film

Music Video
2026

Project details ↗

Reggae in the Streets

TruVice

Artist Worlds / Finished film

Music Video
2026

Project details ↗

Long Distance Love

Inpha Reblitive

Artist Worlds / Finished film

Music Video
2026

Project details ↗

Collaborator voices

In their words.

Work With People Who See Your Vision, And You Can Accomplish a lot. Big up Di Gad Dem Again @promaxx.

Vaxzein

Artist · Gad From Di South

Instagram ·

Read the source

This is 100 per cent me, brought to life by Dale Virgo of DZL Records and Promaxx of Rewind Imaging.

Devin Di Dakta

Artist · Creative collaboration

Jamaica STAR ·

Rewind Imaging was Promaxx’s earlier company name.

Read the source

Artist Worlds

Director credits

Credits and creative collaborations, as attributed.

Promaxx filming an artist on location in Jamaica

Kingston, Jamaica

Built in Jamaica.
Made to travel.

Music videos, commercial films and visual worlds shaped from concept through final cut.

Artist Worlds / The archive

Filmography

Browse the films by year.

2026

2025

2024

2023

2022

2021

2020

2019

03 / Collaborators

Trusted to
build the world.

Selected artists whose worlds
have passed through the lens.

D-LEXXGANGGOOLIEJAHDONTRUVICEKAREAM KHARIZMABINGY LINKZDAN MILLIDEVIN DI DAKTAVAXZEININPHA REBLITIVE
Want more?Watch the full Directed by Promaxx playlist ↗
Black-and-white portrait of Promaxx wearing sunglasses and a suit

04 / Behind the lens

Direction with
a point of view.

Promaxx is a Jamaican director and cinematographer creating visual worlds across music, culture and commercial film.

His work combines raw Caribbean energy with intentional cinematography — finding the emotional centre of an idea, shaping the light around it, and carrying that vision from concept through final cut.

Based in Jamaica. Available for productions worldwide.

Capabilities

  • Direction
  • Cinematography
  • Creative Direction
  • Music Films
  • Commercial Film
  • Post-Production

Behind the frame

Behind
the Frame.

Production stills from Jamaica — the people, places and decisions behind the frame.

Promaxx preparing a production setup with crew in the studio
Behind the frame / 001
Promaxx reviewing a camera setup with the cast on location
Behind the frame / 002
Promaxx filming an artist on location in Jamaica
Behind the frame / 003
Promaxx and the artist reviewing wardrobe during production
Behind the frame / 004
Promaxx preparing equipment with the production team
Behind the frame / 005
Promaxx directing with the production team on location
Behind the frame / 006
Promaxx directing an artist during a studio performance setup
Behind the frame / 007
Promaxx filming a fire-lit night scene on location
Behind the frame / 008
Motion diary / Night productionAfter
dark.

Building the frame in real time, where light, movement and performance meet.

Start a production

Have a story?
Let's frame it.

Music videos, commercials, social content, weddings and events. Tell us the idea; we'll discuss the scope and availability.

Book a Shoot

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